Beth JoJack believes any subject— from waste water treatment plants to allergic skin conditions — can make an interesting story. The trick, nine cases out of ten, is finding the right source. To get there, though, you need a journalist who harbors an insatiable curiosity, one who will dig and dig until they find that just-right person. Beth, who also has her master's degree in social work, can ease the good stuff out of anybody, be it the world's biggest introvert or blabbiest blowhard. With a writing career that's lasted two decades, Beth specializes in taking complicated jargon or policy and transforming it into material that's accessible and, doggone it, even enjoyable to everyday readers. Her clients include editors at magazines and news web sites, nonprofit organizations and marketing and development officers at colleges and universities.